2021
Mobility
IoT
As Taiwan’s leading auto distributor, HoTai launched Ho Ing Mobility in 2014, pioneering a 24/7 shared rental platform for both cars and scooters. With iRent at its core, the group aims to become Taiwan’s leading provider of integrated mobility services.
With rising demand for shared mobility and stronger competition, HoYun sought to enhance iRent’s brand value through digital experience—strengthening user relationships, reshaping service, and raising usage. Acting as design consultants, Goons worked with the team and developers to reexamine positioning, user journeys, and interactions, exploring the next phase of shared services.
Users face different needs—same-station returns, one-way rentals, or reservations—yet often struggle with complex steps and fragmented info. Goons reorganized flows and interfaces around decision paths to make switching needs more intuitive. Features like guided tasks, visualized vehicle status, personal points, and achievement badges improved efficiency and engagement. Through design optimization, iRent’s user experience was strengthened, building deeper advantage in the competitive sharing economy.
In-depth sessions
01
iRent offers cars, scooters, roadside returns, and same-station returns. With so many options, users often have to switch between complex functions and flows, hurting efficiency and experience. Goons mapped decision paths from the user journey, streamlined interface guidance, and placed mode switching directly on the home screen. Key features like plan management, profile, and settings were consolidated, making switching and navigation more intuitive to meet every rental need.
02
Real-time info, rental rules, and handling unexpected issues are all critical in car sharing. To reduce user uncertainty, Goons integrated key information and designed a complete system for abnormal cases. From booking to pickup to return, users receive timely reminders and clear guidance, ensuring every trip starts with confidence and ends smoothly.
03
Beyond flows and functions optimization, iRent wanted to strengthen user connection. Goons introduced a badge and points system tied to service behaviors, building a gamified layer that boosts loyalty. A friendlier, lifestyle-oriented interface tone made iRent not just a mobility tool, but a daily companion brand.
The rental journey includes searching, booking, inspection, battery swap, and parking. Our design focused on helping users complete these tasks efficiently with clear information hierarchy, simple guidance, and visible status updates.
Through card layouts and floating buttons, the map cleanly separates complex details and actions, making information easy to scan and operations intuitive. Key instructions or errors are highlighted with bold colors to quickly grab attention and keep users on track.
We use illustrations to recreate real-life rental scenarios on screen, making tutorials like car pickup or battery swap easy to follow, while easing anxiety during issues like no cars, low battery, or return errors. Every step was designed to feel safe and reassuring.
We also created an achievement badge system for “missions,” letting users collect beautiful badges while exploring different services. This reward mechanism increased involvement and made every rental feel exciting.
iOS
iOS
iOS
iOS
iOS
Read More
針對 OMega 智慧倉的共享倉、包道倉與營運團隊情境，重新規劃 APP 與 Dashboard 的資訊架構、租客流程與數據視覺化方式，並透過 W3C 色彩標準與倉庫現場螢幕測試，確保介面在實際作業環境中清楚可讀。
Read More
以 OMEGA 智慧倉的即時監控情境為核心，重新梳理儲量、進出倉任務、設備故障、電力與網路狀態的資訊權重，設計能在桌面網頁與大型螢幕清楚判讀的 Dashboard 介面與 20 套可延展圖表模組。
Read More
在長期人天合作模式下，針對中國信託行動銀行 APP 的核心功能、金融資訊呈現與跨部門需求持續優化，透過 UIUX Guideline、卡片式版型與品牌 IP 小 B 情境導入，讓專業金融操作更清楚、親和且一致。
